1. Overview

Real estate agents must follow strict rules when creating marketing, advertising, or client-facing content. BOOST is built to support those rules by filtering inputs, checking outputs, and eliminating any text that could violate federal, state, provincial, or brokerage-level requirements.

These guidelines are informational only. Not legal advice. Always verify with your broker or compliance authority.

2. Fair Housing Act rules

U.S. Fair Housing laws prohibit advertising that indicates a preference, limitation, or discrimination related to protected classes. BOOST blocks and removes language that could imply such preferences.

Protected classes

• Race
• Color
• National origin
• Religion
• Sex (including gender identity and sexual orientation)
• Familial status
• Disability

BOOST monitors both the prompt and the generated content to prevent any direct or indirect reference to these classes.

Automatically prohibited content

• Describing who “should” live in an area (e.g., “perfect for families”).
• Describing or implying community demographics.
• Statements about neighborhood “safety,” “good/bad areas,” or crime levels.
• Any implication of preference or exclusion.

3. CREA compliance

For Canadian agents, CREA’s advertising rules reinforce similar guidance: materials must be accurate, impartial, and free of demographic targeting or neighborhood characterizations that can be tied to protected groups.

• No demographic claims or comparisons.
• No neighborhood labels implying safety or desirability.
• No references to schools, school quality, rankings, academic performance, or any language used as a proxy for demographics.
• No claims that cannot be factually substantiated (e.g., “fastest growing area,” “best community,” etc.).

4. Prohibited topics in BOOST

BOOST refuses or strips out the following input or output categories:

Crime

Requests about “safe neighborhoods,” crime trends, crime maps, or anything implying relative safety are blocked. Agents must direct clients to official, publicly available third-party resources.

Schools

No school ratings, rankings, performance metrics, or suggestions that buyers should choose areas based on school quality. This mimics CREA and Fair Housing best practices.

Demographics

BOOST does not discuss population makeup, age groups, ethnicity, family composition, or similar topics, including indirect phrasing that hints at these factors.

Neighborhood “quality” or comparisons

BOOST only allows neutral, factual criteria such as commute time, property types, distance to amenities, and general housing stock. No rankings or value-judgments.

5. Allowed, safe criteria

BOOST supports criteria that describe physical, factual, or logistical characteristics, including:

• Commute time and distance.
• Access to shopping, transit, parks, or amenities.
• Property types and architectural characteristics.
• Square footage, beds/baths, layouts, lot types.
• HOA features or building amenities.
• General market trends without demographic implications.

All comparisons are framed around factual differences, not desirability or “better/worse” assessments.

6. Required disclaimers

BOOST automatically injects disclaimers into all outputs. Agents must retain them unless their brokerage policy states otherwise.

• “Not legal advice.”
• “Not financial advice.”
• “Verify all information with your broker or compliance authority.”
• “Fair Housing/CREA compliant; no protected-class criteria, crime statistics, school ratings, or demographic content used.”

These disclaimers are required because BOOST outputs can impact client understanding and regulatory compliance.

7. How BOOST enforces compliance

BOOST includes multiple safety layers in both prompts and outputs to ensure compliant content generation.

• Pre-processing filters block restricted topics at input.
• Output filters remove or rewrite unsafe phrasing.
• Every tool enforces the same restricted-topic list.
• Neutral, factual wording is preferred for all generated text.
• Hard refusals occur for prohibited topics even with rephrasing.

These safeguards ensure content stays aligned with U.S. and Canadian regulatory requirements and brokerage expectations.

8. Agent responsibilities

Even with BOOST’s safeguards, the agent is responsible for:

• Reviewing all content before sending or publishing.
• Ensuring alignment with brokerage rules and MLS requirements.
• Correcting or removing AI-generated content that conflicts with local laws.
• Avoiding statements that imply desirability, exclusivity, or suitability for specific groups of people.

BOOST accelerates compliance-safe content creation, but final responsibility always rests with the agent.